2. 6. 2021

The first czech ASKO showroom located at BB Centrum

New on the market, the Swedish brand ASKO is bringing the inspiration of smart and designer appliances beyond the edge of perfection and comfort

 ASKO, a new prestigious brand of household appliances, is opening its first showroom in the Czech Republic in the Beta building in Prague’s BB Centrum. The showroom, with an area of 162.5 m2, will be opening in June 2021. There is no mistaking the Scandinavian influence on the architectural design of the showroom, which offers its visitors a unique experience of comfort and perfection. The Beta building, where the new showroom will be located, is owned and operated by the Passerinvest concern.

For more than 70 years, ASKO has been synonymous with exclusive appliances, which bring to households a perfect harmony of innovative technologies and a modern, timeless design in the spirit of Scandinavian values: reliability, a focus on family and health and consideration for people and the environment. The ASKO brand offers appliances for cooking, food preservation or laundry care, and always with the latest technologies and functions, tried and tested by chefs and professional businesses. Thus, it is guaranteed to now satisfy even the most demanding clientele in the Czech and Slovak republics as well.

Customers will be able to get acquainted with ASKO household appliances and their premium quality in the new showroom in BB Centrum in Prague – Brumlovka in the Beta building on Vyskočilova Street 2A from June 2021. The architectural design of the showroom is based on the ASKO concept, which could be seen, for example, at the prestigious IFA trade fair of electronics and household appliances in Berlin and in other countries where ASKO appliances are on offer. It provides visitors a thrilling experience beyond the boundaries of comfort and perfection, inspired by Scandinavia. The project designers are the architects Maša Kresnik and Saša Hribernik.

“The multifunctional BB Centrum is simply ideal for the new showroom of luxury ASKO appliances, meant for the kitchen and the laundry room. There are many prestigious local and foreign companies headquartered here, there is an extensive residential area and excellent traffic accessibility and parking opportunities. Our appliances feature cutting-edge technology and design, that bring joy to every activity,” stated Regina Netolická, Head of Marketing CZ/SK. 

The Beta building has 9 storeys and 3 underground levels and is located in the central section of BB Centrum, on the main Vyskočilova street by the new square Náměstí Brumlovka. It comes from the workshop of the architecture studio Aulík Fišer architekti and was completed in 2005. “We are grateful for such a wonderful integration of our company’s values and those of our tenants. A timeless design, quality workmanship and respect for the environment are the values of the ASKO brand, though we also strive to uphold the very same qualities in our projects. Thus, customers will be able to get acquainted with the cutting-edge design of household appliances in a first-rate environment,” stated Lenka Preslová, Head of the Sales Department of Passerinvest Group.

For more information and photos in print quality, please contact us.

Kristýna Samková

Head of PR and Marketing department

Kamila Žitňáková

Crest Communications a.s.


Passerinvest Group (hereinafter Passerinvest) is a purely Czech builder and investor. The company was founded by Radim Passer back in 1991 and has since then acquired a lot of experience in the construction of office and commercial buildings, residential buildings and civic amenities.
Since 1998, Passerinvest, as a responsible urban developer, has primarily been connected with Brumlovka (BB Centrum) in Prague 4, which is one of the most successful and extensive urban projects not only in the Czech Republic, but throughout all of Europe. Another important project in the company’s portfolio is Nové Roztyly, a brownfield of the former slaughterhouses of the Interlov complex where, in the future, a place with pleasant housing with a large park should arise, complemented by services for the general public and an office function. The principles of urban construction and the long-term sustainable development of Prague and the Czech Republic are part of Passerinvest Group’s vision. Thanks to its responsible approach, Passerinvest has built a very good reputation both on a domestic and on an international level. This is not only to the credit of the quality of the realised projects and the high level of the provided services, but also to the sense of fair play, a customer approach and also its responsibility to the society and the environment.