15. 12. 2014

New PRIM Watches Brand Store at Nová Karolina Park

The largest brand store of PRIM Manufacture 1949 in the Czech Republic celebrated its gala opening on Thursday, December 11 in the Nová Karolina Park building in the centre of Ostrava. Customers can view and purchase watches from the range of this traditional Czech brand in the 64 m2 shop located on the ground floor facing the pedestrian zone.   

Nová Karolina Park, an architecturally interesting administrative building, offers office space as well as retail units in a desirable location in a newly-urbanized area of Ostrava. ELTON hodinářská and its subsidiary H&H hodinářská – manufacturers of the traditional brand PRIM – have taken advantage of this opportunity to bring together exclusive watches and a prime location. During the gala opening, the two companies presented the exclusive limited edition SPARTAK 60 L.E. and ELTON hodinářská’s complete range of wristwatches.

“Our watches, with their 60-year tradition, are considered one of the “family jewels” of the Czech Republic. The PRIM name is associated with quality, reliability and durability. These attributes were our criteria when searching for a space for our flagship showroom. Once we chose Ostrava, the choice of Nová Karolina Park was a simple one. I believe that the combination of location, the unique building, and our exclusive watches will satisfy the individual wishes of all our customers,” stated Aleš Fleischmann, managing director and board member of ELTON hodinářská, a. s., on the opening of the new PRIM store in the Nová Karolina Park building in Ostrava.

The Nová Karolina Park office building offers 24,600 m2 of office space and 3,700 m2 of retail space, of which nearly 50% is already occupied. Companies such as NESS, Česká spořitelna, UniCredit Bank, UniCredit Leasing, ABB ČR and AXA ASSISTANCE have made it their headquarters. The ground floor offers shops and services accessible from adjacent streets and the building’s atrium, which is open to the public. 

For more information and print-quality photographs, please contact:


Mgr. Vendula Malochová, Marketing Manager


Tel.: (+420) 221 582 111, fax: (+420) 222 515 521

Mobil: (+420) 605 318 974

E-mail: Vendula.Malochova@passerinvest.cz



Ing. Marcela Štefcová

Crest Communications a.s.

Tel.: (+420) 222 927 125

Mobil: (+420) 731 613 669

E-mail: marcela.stefcova@crestcom.cz


For more information and photos in print quality, please contact us.

Kristýna Samková

Head of PR and Marketing department

Kamila Žitňáková

Crest Communications a.s.


Passerinvest Group (hereinafter Passerinvest) is a purely Czech builder and investor. The company was founded by Radim Passer back in 1991 and has since then acquired a lot of experience in the construction of office and commercial buildings, residential buildings and civic amenities.
Since 1998, Passerinvest, as a responsible urban developer, has primarily been connected with Brumlovka (BB Centrum) in Prague 4, which is one of the most successful and extensive urban projects not only in the Czech Republic, but throughout all of Europe. Another important project in the company’s portfolio is Nové Roztyly, a brownfield of the former slaughterhouses of the Interlov complex where, in the future, a place with pleasant housing with a large park should arise, complemented by services for the general public and an office function. The principles of urban construction and the long-term sustainable development of Prague and the Czech Republic are part of Passerinvest Group’s vision. Thanks to its responsible approach, Passerinvest has built a very good reputation both on a domestic and on an international level. This is not only to the credit of the quality of the realised projects and the high level of the provided services, but also to the sense of fair play, a customer approach and also its responsibility to the society and the environment.